Do a quick Google search on “Esthetician,” and you’ll be blown away by the interest in the career. Now search “Esthetician Education” and take notice of the huge response to furthering education, online classes, and esthetician trainings. While esthetician education is now mainstream, it was widely unheard of back in the ‘80s when we got started! Here’s the background on how Berodin has been leading esthetician education since 1985.

Eva Friederichs
While Berodin founder, Lori Nestore, is the Wax Queen of All Wax Queens (she is, don’t doubt it), do you ever wonder what her inspirations were? Here’s the easy answer: she got it from her mama. Lori’s mother, Eva Friederichs, founded Tu’el, our skin care side of the business, back in the ‘80s. Eva was one of the first innovators to provide education to skin care professionals through tradeshows and seminars. In fact, she pushed forward the requirements for estheticians, helping to differentiate the industry from cosmetology, and was a part of the first esthetician examination.

It’s no surprise that she was named a “Legend in Aesthetics” by Dermascope magazine! So, when you’re choosing a professional waxing line, consider the history and intentions of the brands you want to work with. And we aren’t saying that your only choice is to work with us (but we don’t know why you wouldn’t!), just remember that Berodin has deep roots that always has and always will have the backs of estheticians.

Hands-On Classes And Tradeshows
While Eva is now retired, that doesn’t mean that her philosophies left Berodin! To this day, we still believe that esthetician education is important, and our hands-on classes keep standards of practice in the skincare industry high. So if we can’t come to you for onsite classes, then come to us! One thing that Eva always supported was tradeshows… she actually was one of the first to do facials there. And throughout 2017, we have tradeshows across the U.S. for you to attend. We want you to know best practices, and know how to use Berodin products. While we stand behind the effectiveness of our products, our first priority will always be the well-being, education, and overall experience of skin care professionals.

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