IAs you know, Berodin has roots in the skin care side of the business, Tu’el. And even though I’m better known as “The Wax Queen,” I’m extremely passionate about both waxing and skin care. Since my mom had such a huge presence in the industry, celebratingMother’s Day had to be something special. I wanted to honor her by asking ourselves the following question: how did mom inspire us? So, to pull this off, I had to bring in my sister, Lisa, and the rest of our family involved in both Tu’el and Berodin. Check out how we feel our mom inspired us most.

“The biggest thing she did for us is to never quit.”
Here’s the deal… our mom, Eva Friederichs, was a boss. Figuratively yes, but literally too! She started Eva’s Esthetics on her own without a banker willing to fund her business and in an era where women could rarely get a credit card. To us, the phrase, “Everything is possible.” is very real. So, where does that leave us? Without any excuses, that’s for sure!

“Her focus on what is best for the skin as well as for women in business was her relentless goal.”
While mom taught my sister and I to never give up in business and in life, she also taught us to never sell ourselves short. She invested in creating products that relied on the power of botanicals and were made to work for every skin type. And as a female business owners, I followed her commitment by creating a waxing line that works for men, women, thick hair, thin hair… everyone! Regardless of business motives or profits, my goal is to focus on what is best for the skin.

So, celebrating Mother’s Day is easy for us. We’ve kept Berodin and Tu’el in the family, and we see our mom’s influence in our business and lives every day. With that in mind, here’s an idea: take the time to tell your mom how she inspires you this Mother’s Day.